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Located in the Caribbean region, with
offices in Trinidad, the Dominican Republic and Aruba.
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Caribbean Alliance for Sustainable Tourism
(CAST) Partners include: Caribbean Hotel Association (CHA), Caribbean
Epidemiology Center (CAREC), Technical Advisory Committee (TAC), Governing
Council, United States Agency for International Development (USAID),
United Nations Environmental Programme (UNEP), Green Globe and the International
Hotels Environment Initiative (IHEI).
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Tourism represents 31.1 per cent of the
Gross Domestic Product of the Caribbean region and provides nearly three
million jobs. The tourism attractiveness of the region is dependent
mainly upon white sandy beaches and azure waters. However, these delicate
ecosystems are being threatened by the vast growth of the tourism industry.
Environmental legislation is most often non-existent in Caribbean States,
and current laws are usually overlooked in the name of development.
As markets continue to open in the Caribbean and business increases,
there is a need to ensure that development proceeds in harmony with
environmental and cultural parameters.
Since its inception in 1962, the Caribbean Hotel Association (CHA) has
been instrumental in developing the Caribbean as a competitor in the
world tourism market. In recognition of the pressing need to proactively
manage resources and address these concerns for sustainable development,
the CHA Environmental Committee was established in 1992. In order to
create an effective mechanism that would institutionalize environmental
activities throughout the region, the Caribbean Alliance for Sustainable
Tourism (CAST) was created three years later. CAST's goals lead to a
more competitive tourism product through:
- the implementation of the principles of Agenda 21 in the Caribbean
tourism industry;
- the assistance of hoteliers in the effective management of natural
resources;
- the provision of environmental expertise and services to members;
- the gain of international recognition for Caribbean hoteliers.
CAST is an agreement between the Caribbean Hotel Association, Green
Globe 21 and the International Hotel Environment Initiative (IHEI).
Regional business leaders provided financial assistance for the creation
of CAST.
CAST delivers practical, hands-on services to hoteliers. Its mission
is to enhance the quality of the region's hotel and tourism operators
by offering education and training on sustainable tourism. CAST also
promotes the industry's efforts and successes to the traveling public
and other stakeholders and serves as a vital link to all take holders
with sustainable tourism interests in the Wider Caribbean Region. CAST
offers its members cost savings through more efficient energy, water,
and solid waste management initiatives.
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- Energy resources (Chapter VII of the
Barbados Programme of Action)
- Tourism resources (Chapter VIII of the BPoA)
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Reduction of natural resources
consumption by the region's tourism industry.
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- Partnerships and joint
efforts lead to success and a much wider audience.
- Capacitating hotel operators to improve their activities has resulted
in improved environmental performance, lower consumption of natural
resources, and environmental stewardship.
- The trade association's assistance is vital to reaching the hotel
sector.
- Hotel industry leaders are needed on each island as role models to
encourage participation and motivate other hoteliers to begin environmental
actions.
- National Coordinators are functional to the strengthening of national
efforts.
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Caribbean Alliance for
Sustainable Tourism (CAST)
1000 Ponce de Leon Ave., 5th floor
San Juan, Puerto Rico 00907
Tel.: (787) 725-9139
Fax: (787) 725-9166/9108
E-mail:castinfo@cha-cast.com
Web site: www.cha-cast.com
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