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USP Home » Support & Services » Media Centre » Tips » Planning a video production


Planning a video production

Making a videotape is a labour-intensive and time-consuming project.

The basic steps:

Plan in advance!

Most videos take maybe eight to 10 months to complete, from the script-writing stage to the final viewing. Making a video is a team effort involving the content expert or two, a UMC associate video producer and other staff (such as audio, graphics and resource coordination), sometimes a University Extension representative, and others.

One of the most important steps in completing video projects is establishing a reasonable deadline that is respectful of team member workloads and other USP responsibilities.

Consult with our Media Centre staff about your video idea. If your project relates to an existing Extension course, please talk with the instructional designer assigned to your Extension course. There are fees involved, mostly to cover the cost of videotape and staff over-time, if any. Normal staff time and creative energies are free.

Writing a narrative script and other job duties will be assigned a nd the team works jointly on creating deadline schedules. Sometimes the content expert writes a brief script; often it's a team approach. Don't forget students! Writing video scripts makes a great student project.

A shooting script , or a list of visual images to accompany each nugget of important textual information, is created from the narrative script. As a rule, in a video, the image changes every two to four seconds. Meeting this high demand for good visuals is a key to a successful video.

The UMC video crew works on-site or in-studio filming . This stage could take several weeks. It's driven, in part, by the need to gather plenty of appropriate visual information to complement the script and by external factors, such as weather.

An audio track is recorded, using the script text as a base. The recorded voice could be yours, or a student's, or that of a UMC or USP staff member. Talent from outside of the USP family is an option, but it also costs money to hire professionals.

The video footage is then edited and reassembled with titles and audio track using computer-based editing systems. This stage could take several months depending on the complexity of the video and the number of projects competing for the limited editing equipment.

The rough-cut is shown and critiqued by team members.

A final cut is then prepared and shared, frequently in a small celebration with colleagues, students, and friends. For videos to accompany existing UE material, the tape is duplicated and sent to regional students.

For more information, contact the Media Resource Coordinator, Linda Austin, at austin_l@usp.ac.fj or 321-2129.



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