New Agreement between CAST and Green Globe Asia Pacific to enhance marketing of certified Caribbean properties

NEWS FROM THE CARIBBEAN ALLIANCE FOR SUSTAINABLE TOURISM, 
THE ENVIRONMENTAL ARM OF THE CARIBBEAN HOTEL ASSOCIATION
 
For Immediate Publication
Contact: Lorraine Ortiz-Valcárcel
E: lortiz@caribbeanhotels.org
T: 787-725-9139
 
COLOR PHOTOS AVAILABLE ON REQUEST
 
New Agreement between CAST and Green Globe Asia Pacific to enhance marketing 
of certified Caribbean properties
 
Christ Church, Barbados (October 18, 2003) - The Caribbean Alliance for 
Sustainable Tourism (CAST) and Green Globe Asia Pacific (GGAP) signed a new 
Green Globe 21 Regional Alliance Agreement at the Casuarina Beach Club, 
Barbados on Saturday October 18th 2003.  This agreement will allow CAST to 
promote and recognize the achievements and performance of properties and 
provide information and support to travel and tourism businesses in the 
region pursuing Green Globe 21 Benchmarking and Green Globe 21 Certification. 
  Green Globe 21 Benchmarking and Certification are open to all hotels and 
businesses in the travel and tourism sector, including small and micro 
properties that are willing to commit to achieving environmental and social 
responsibility and sustainability in their operations.  
 
"CAST is truly proud of the hotels in the Caribbean that have made the 
commitment to be Green Globe 21 certified and that have invested heavily in 
the development of systems and infrastructure for more responsible 
operations," says Royston O. Hopkin C.M.G. Chairman of CAST who signed the 
Alliance Agreement. He went on to say that "...the region deserves the 
highest level of promotion and recognition for its achievement of containing 
over 40% of all the hotels in the world that are Green Globe 21-certified."
 
Cathy Parsons, Chief Executive Officer of Green Globe Asia Pacific who 
co-signed the Alliance Agreement congratulated the Caribbean region and its 
Green Globe 21 certified hotels for their achievements and added that "...the 
Caribbean is important to the Green Globe family" and cited the recent 
appointment of CAST to the International Advisory Council of Green Globe as 
testament to this statement.  She added that "...the views and experiences of 
the Caribbean are important to improving the Green Globe 21 Benchmarking 
process and Standard."
 
Under the new Agreement, CAST will market the achievements of the certified 
properties regionally, as well as in conjunction with GGAP under their global 
marketing program and at international events such as World Travel Market in 
London.
 
The Casuarina Beach Hotel - a Green Globe 21 certified property since 1999 - 
provided the perfect backdrop for the signing and the brunch that followed.  
According to Deirdre Shurland, Director of CAST, "...the Casuarina Beach 
Hotel is one of CAST's most recognized and accomplished leaders and an 
exemplar in what is possible through enlightened and committed leadership and 
a passion for the Caribbean environment."
 
The signing took place immediately following CAST's last Quarterly Executive 
Committee meeting of the year, held from 8:30 to 11:00am.
 


SOURCE: Caribbean Alliance for Sustainable Tourism (CAST)
www.cha-cast.com